BTEC HND in Advertising & Marketing Communications

Students interested in areas such as Brand Management, Mass Communications, Mass Media Production, and Event Management may choose to pursue BTEC HND in Business Advertising and Marketing Communications.  Students should expect the following classes in this major throughout the course of their studies at UIC.

4 Mandatory Core Units

• Business Environment
• Managing Financial Resources and Decisions
• Organizations and Behaviour
• Marketing Principles

4 Core Units

• Aspects of Contract and Negligence for Business
• Business Decision-Making
• Business Strategy
• Research Project

4 Pathway Units

• Advertising and Promotion in Business
• Managing Communications, Knowledge and Information
• Products, Marketing & Advertising Media
• Packaging in Graphic Design

4 Specialist Units

• Working with and Leading People
• Marketing Planning
• Sales Planning and Operations
• Contemporary Issues in Marketing Management

Career Opportunities:

• Brand Manager
• Marketing Executive
• Public Relations Practitioner
• Television Producer
• Event Manager
• Media Planner
• Advertising
• Copywriter
• Client Service Manager