BTEC HND in Business Marketing

Marketing is one of the major components in Business and examines factors that influence consumer demands.  To name a few, students will learn the concepts of promotion, pricing, consumer behaviour and market structure.  Students in the Marketing major will have to complete the following units:

4 Mandatory Core Units

• Business Environment
• Managing Financial Resources and Decisions
• Organizations and Behaviour
• Marketing Principles

4 Core Units

• Aspects of Contract and Negligence for Business
• Business Decision Making
• Business Strategy
• Research Project

4 Pathway Units

• Advertising and Promotion in Business
• Marketing Intelligence
• Marketing Planning
• Sales Planning and Operations

4 Specialist Units

• Working with and Leading People
• Managing Communications, Knowledge and Informations
• Personal and Professional Development
• Contemporary Issues in Marketing Management

Career Opportunities:

• Marketing Co-coordinator
• Marketing Manager
• Promotions Manager
• Sales Manager
• Marketing Retail Executive
• Product Consultant
• Merchandising Supervisor